Germany, design2desire Raises Venture Capital Financing

design2desire, a Berlin, Germany-based e-commerce furniture company founded in July 2009, has receivied an undisclosed sum from High-Tech Gründerfonds, Mountain Super Angel AG and Taishan Invest AG as a part of its second financing round.
The company offers design furniture at competitive market prices on demand via the internet.
In order to achieve attractive prices (50-70% below comparable store prices) design2desire is building on a business model with a shortened supply chain and online marketing: the company works with selected partners in Asia and Europe to produce the furniture on demand.
After production and strict quality control, done by the local design2desire team, the products are delivered directly from the factory to the end customers leaving out warehousing, distributors and expensive retail space.
This saves about 50-70% the costs of the traditional furniture industry and thereby allows extremely attractive prices for the end consumer.
In order to further differentiate itself from the traditional competition, design2desire also presents not only popular standard products, but also creates a space for new designs.
On a section on the website, design2desire gives young, upcoming designers the opportunity to present their designs to the large online community and customers have the opportunity to vote online on this selection of presented styles.
The most popular designs make it into production and will be sold exclusively in the design2desire shop.
A first showroom will be opened early this year in Berlin.

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