IgnitAd, an Israel-based early-stage developer of an optimization system to serve various players in the online advertising space, has received an undiscosed amount in seed funding from DFJ Tamir Fishman Ventures and JVP Media Studio, the JVP’s incubator.
IgnitAd was founded by Assaf Roth, Yaniv Bar-Lev and Yoav Ben-Ari, who worked for many years in the hi-tech industry, in various companies, in the search, e-commerce, online entertainment, IT management platforms and online advertising fields (including Celebros, FixYa, 888.com, and Certagon).
Commenting on the funding, Roth, CEO of the company, was reported as saying: “We are happy that DFJ Tamir Fishman Ventures and JVP Media Studio share our vision and see the potential in IgnitAd’s proposition.
“The boom in online advertising spend has created new ways for publishers and advertisers to interact and this creates a significant business opportunity for us in the market”.
FinSMEs
26/01/2010