Impact Radius Completes $6M Financing

Impact Radius, Inc., a Santa Barbara, CA-based provider of an inovative advertising solution, completed a $6m financing round led by Redpoint Ventures.

The company recently launched with its multi-channel performance advertising platform that connect advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels from a single platform.

Initial funds were used to develop and test its Impact Radius Directory and Platform. In addition, funds were leveraged in the recent launch of the company in the United States and the United Kingdom, and will be used to expand its marketing of the performance advertising solution to advertisers, media partners and agencies.



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