Germany, eCircle Receives €60M Investment from TA Associates

eCircle AG, an email marketing service provider, has received a €60m investment from growth private equity firm, TA Associates.
The funding will help the company extend its technology platform and expand into new products, services and markets.
Founded in 1999, eCircle provides a complete range of email marketing solutions including email marketing software, permission marketing databases and professional services for email marketing. The company is headquartered in Munich, with over 200 employees spread across offices in Germany, the UK, France and Italy.
Commenting on the deal, Volker Wiewer, CEO, eCircle, said: “We strongly welcome this new relationship with TA, which has a well-earned reputation as a successful investor worldwide.
“TA is known for working as a true partner with management, providing assistance with strategy, financings, acquisitions, recruiting and other areas. We are sure that their experience will be invaluable as we further build our presence and influence internationally”.

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