Amobee Media Systems, a Redwood City, CA-based leader in advertising solutions for mobile operators, has entered into an agreement to acquire the London-based mobile advertising agency RingRing Media.
As a result of the acquisition, which is still subject to certain closing conditions and is expected to be completed in the first quarter of 2010, Amobee will make it easier for mobile advertisers and mobile publishers to co-exist, helping sellers monetize mobile display inventory and giving buyers advanced targeting tools to access the broadest possible reach at the best possible price through one single buy.
As stated by Zohar Levkovitz, co-founder and CEO of Amobee, “this acquisition solves an industry issue. By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market.
“In doing so, we will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to our customers”.
Amobee’s ad serving solution allows mobile operators to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, Applications and Games. The company is financially backed by venture capital firms including Accel Partners, Sequoia Capital, and Globespan as well as strategic investors such as Motorola, Cisco, Vodafone and Telefónica.
RingRing Media, which is co-founded by industry veterans Ben Tatton-Brown and Harry Dewhirst, operates a platform dedicated to connecting mobile advertisers, media buying agencies and local and global ad networks with leading mobile publishers, operators and application developers to maximize yield for sellers and improve campaign performance and ROI.