HipLogic, Inc., a Fremont, CA-based mobile application platform developer, announced that it has raised $7m in Series B funding.
The round includes existing investors Benchmark Capital and Stage 1 Ventures as well as new investors Bay Partners, who led the round, and Accrue Sports and Entertainment Ventures.
The funds will be used to further develop and deploy its mobile application platform that connects users with social networking, web and entertainment content in a format that is purpose built for mobile and delivered to the Phonetop user interface.
As stated by Mark Anderson, President and CEO of HipLogic, “This round of funding will fuel HipLogic’s market activities as we deliver this modern style of content experience across mass-market mobile operating systems”.
HipLogic’s platform is available for select smartphones as well as feature phones running closed real-time operating systems. It is currently being deployed through a partnership with The Carphone Warehouse, a European independent mobile retailer.
In conjunction with the funding, Neil Sadaranganey, representing Bay Partners, will join the HipLogic Board of Directors.