Adfonic, the web-based self-service global mobile advertising marketplace, has secured $600,000 in its first round of funding.
Investors include Gordon Shields, a clean tech entrepreneur and founder of Shields Environmental.
The funds will be used to recruit key personnel and to implement the next phase of development for its advertising platform, as well as allow it to expand internationally.
Launched in July 2009, Adfonic is headquartered in London, with operations in France, Spain and USA. It provides campaign management tools, enabling advertisers to deliver relevant messages to specific audiences on mobile devices through both the mobile web and application platforms such as iPhone and Android.
The company was founded by three mobile and marketing industry veterans, Victor Malachard (CEO), Wesley Biggs (CTO) and Paul Childs (CMO).