EmSense Corporation, a San Francisco, CA-based neuromarketing company, completed a $9m Series C funding round led by Technology Partners with existing investor the Foundry Group also participating.
The company applies advances in EEG and other neurometrics to provide clients with understanding of consumers’ emotional and cognitive engagement with marketing stimuli. EmSense provides expertise and advancements in emotion tracking, cognitive neuroscience, analytics, and market research.
The proceeds will allow EmSense to continue its global expansion and develop a large bio-sensory in-home panel.
Commenting on the deal, Keith Winter, president & CEO of EmSense, said: “We are especially pleased to welcome Technology Partners as well-respected investors and valued partners as EmSense enters a period of very rapid growth”.
“We are also very happy to have Foundry Group’s continued support in this round”, he added.
Technology Partners, which is focused on cleantech and life science, is currently investing from its Technology Partners VIII, a fund launched in 2007.
Boulder, Colorado-based Foundry Group is a venture capital firm making investments in early-stage information technology, Internet, and software startups throughout North America. Its current $225m fund was launched in late 2007.