Samsung and Handmark to Set Up New Fund Driving Innovation in Mobile Game Development

Samsung Electronics Co., Ltd and Handmark, Inc., announced the launch of a new venture fund to invest in companies and individuals with innovative, market-changing game ideas for next generation Samsung mobile phones.

Companies and individuals selected will receive up to $250,000 each to fund the development of winning ideas.

The fund will be managed by Handmark out of its Kansas City and London offices in partnership with Samsung Electronics. The two companies are searching for games that best showcase Samsung mobile phones and the advanced features they offer.

Commenting on the initiative, Chris Barnett, senior vice president of Global Sales and Strategic Partnerships for Handmark, said: “We know there’s a wealth of great ideas out there waiting to be discovered.

“This is a fantastic opportunity for anyone, including big brands, mobile developers or any individual with a unique, creative idea to make it a reality”.

Ho Soo Lee, executive vice president for Samsung Electronics’ Media Solution Center, added: “Samsung recognizes the importance of content and applications for today’s mobile phone users.

“We are pleased to broaden our partnership with Handmark to help lead the Global Venture Fund, using their expertise to support us capturing great ideas and raise the standard of mobile innovation”.

In addition to funding those selected, Handmark will also provide assistance with development, testing and certification, as well as distribution of the application through the Samsung Application Store.
To submit a proposal or for more information, visit the website of the initiative:

The deadline for applications is November 20, 2009 at 5 PM CT.



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