The Rubicon Project, an Internet advertising infrastructure company, has added $9m to its Series C venture funding bringing total financial investments to $42m.
The round was lead by GE/NBCU’s Peacock Equity Fund with participation from existing investors Clearstone Venture Partners and Mayfield Fund.
The funds will fuel business growth initiatives including additional strategic acquisitions and international expansion.
According to Tom Byrne, Managing Director of Peacock Equity, the decision to invest in the Rubicon Project “is a testament to the quality of its technology and the value proposition it delivers to its clients”.
Based in Los Angeles, the company serves more than 1500 premium customers (publishers like Gannett, CareerBuilder, Washington Post/Newsweek Interactive and YellowPages.com) by optimizing more than 45 billion ads each month across hundreds of demand sources.
Recently, the Rubicon Project acquired Others Online, an audience optimization company, and opened offices in London and Sydney.
FinSMEs
22/09/2009