Italy, BlueGem and MPS Venture Invest in Neomobile

Neomobile SpA, an Italian mobile entertainment group, BlueGem L.P., a UK-based private equity fund and MPS Venture 2, the Italian Fund managed by MPS Venture SGR SpA, closed a transaction that makes BlueGem a key shareholder of Neomobile.
BlueGem and MPS Venture 2 have replaced Teleunit SpA, the previous controlling shareholder which supported Neomobile’s start-up and its first successful years. In particular, MPS Venture 2, which became a shareholder in 2008, decided to increase its investment in Neomobile with the purpose of supporting the further development of the company.
Rome-based Neomobile designs, develops, markets and distributes digital content and interactive services for mobile users in partnership with Mobile Network Operators such as Vodafone, Telefonica, Telecom Italia, America Movil ,Turkcell.
It has offices in offices in Barcelona, Madrid, Lisbon, Paris, London, Istanbul, Casablanca, Mumbai, Dhaka, Shanghai, Tokyo, São Paulo, Mexico City and Miami.
The new shareholders base will support Neomobile in the launch of an ambitious growth plan in the emerging Mobile Marketing industry.
Commenting on the transaction, Gianluca D’Agostino of Neomobile CEO, said: “I am very pleased to welcome BlueGem to our Board, and I am sure that with them and their network of contacts we will boost our growth and improve the way we lead the company to an exciting future”.

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