FitXR, a London, UK-based VR fitness developer, raised $7.5M In Series A funding.
The round was led by Hiro Capital with participation from BoostVC, Maveron and TenOneTen Ventures, together with an additional $1.2m in the form of an innovation loan, from Innovate UK.
The company intends to use the funds to expand operations in Europe and North America, and to accelerate launch of several new products and services for people to keep fit in Virtual Reality.
Led by Sam Cole, FitXR is a fitness company providing games and services for all popular virtual reality (VR), augmented reality (AR) and mixed reality (MR) platforms. Its first product, the boxing rhythm game BoxVR, has been a success across Oculus, Steam and PlayStationVR. The company is now working on a series of product developments over the next 12 months.