Pixellot, a Tel Aviv, Israel-based provider of AI-Automated™ sports production, completed a $16M financing round.
Backers included existing investors (which included FirstTime VC, Asahi Broadcasting Company, and Baidu) with the addition of Altshuler-Shaham, Israel’s largest investment house.
The company intends to use the funds to accelerate sales and marketing activities.
Led by Alon Werber, CEO, Pixellot provides an AI-based automated production solution for the sports market to produce and distribute high-quality game video and stats. The system is installed at the venue once and then it functions automatically – producing and streaming games live and on-demand. Computer vision algorithms monitor the movement of the ball and the players, and automatically select the action and highlights sports fans want to watch. At the end of 2019, the company announced the acquisition of VidSwap – an analytics and video platform for coaches and analysts. Pixellot works with schools, clubs, leagues, and federations worldwide, and currently streams more than 90,000 live hours per month from over 140 leagues and tournaments.