PickUp, a NYC-based technology platform that allows media companies to make sports content interactive, raised initial funding in a seed round of undisclosed amount.
The round was led by KB Partners with participation from Drive by DraftKings and Connetic Ventures.
The company intends to use the funds to launch later this year.
Led by Dan Healy, co-founder and CEO, and Chris Meisner, co-founder and Head of Product, PickUp enables publishers and content creators to make editorial content interactive through contextual, and shareable questions. Its platform lets publishers tap into fan conversations and embed relevant questions, designed to further quantify said pulse, into their content. PickUp brings content into the real fan conversations via text, Slack, WhatsApp, and broader social channels. The PickUp advisory board includes: Jon Werther, former President of Meredith; Noah Szubski, former CEO, The Action Network; and Di Wilkins, CEO, Critical Mass.
FinSMEs
02/06/2020