Pattern89, an Indianapolis-based platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, raised $2m in growth funding.
The round included participation from Break Trail Ventures, Elevate Ventures, F&M Investments, High Alpha Capital and Vitalize.
The company intends to use the funds for growing go-to-market, data science and engineering functions and expanding its current product line, beginning with new product Pattern89 Predict, which brings an end to A/B testing by simulating creative effectiveness in advertising before ads launch.
Led by R. J. Talyor, CEO and Founder, Pattern89 provides an artificial intelligence-driven marketing technology platform to allow brands and agencies to discover what creative decisions drive their most impactful digital performance. As algorithms increasingly define marketing tactics, Pattern89 determines what elements of ads perform best while elevating creativity as the central driver of marketing effectiveness. It measures more than 49,000 creative dimensions across 1,300 global brands to analyze and predict what drives the best ad performance with accuracy.