The QL Gaming Group (formerly known as RotoQL), a NYC-based direct to consumer sports data and iGaming affiliate platform, raised $1.1m in funding.
The round, which brought total funding raised to date to $8.3m, was led by Tim McSweeney and Todd McSweeney, with participation from Karlani Capital, Boston Seed Capital, Subversive Capital, Jere Doyle and Rob Seaver. Previous backers include the late David Stern, former commissioner of the NBA, John Kosner (Micromanagement Ventures), Jim Pallotta (Raptor Group), and Ralph Topping (William Hill).
The company intends to use the funds to further accelerate growth of BetQL and its affiliate marketing business (which has partnered with ten operators in such states an Indiana, New Jersey, Pennsylvania and West Virginia).
In conjunction with the deal, the company acquired Accuscore, the Finnish sports simulation company led by CEO Tuomas Kanervala, which provides a proven sports betting system that gives access to handicapping and expert picks for NFL, College Football, NCAAB, Baseball, NBA, NHL and Soccer. In Finland, brick-and-mortar betting sites and casinos, or as they are called in Finnish “kasinot,” were closed, which enabled online activity to become even more popular and people to turn to websites, which offer a wider selection of bonuses.
Launched in September 2015 by Justin Park and Mike Shiekman, The QL Gaming Group is a direct to consumer sports data and iGaming affiliate platform. The company operates three consumer facing data/analytics brands:
- BetQL (for betting),
- RotoQL (for daily fantasy) and
- SquadQL (for season long fantasy).
The company, which has over half a million users across these products and tens of thousands of paying customers, holds a gaming license in New Jersey to act as an affiliate to sportsbook operators such as DraftKings, FanDuel, BetStars and more.
The two deals aim to extend BetQL, which is QL Gaming’s sports betting analytics platform for casual bettors. It will also fuel the launch of player prop and in-game predictions and more sports including International pro soccer, tennis, golf and eSports. BetQL has over 300,000 free users and 10,000 paying customers.