Symend, a Calgary, Alberta, Canada-based customer engagement platform designed to engage, treat, and retain financially at-risk customers, raised $52m in funding.
The round was led by Inovia Capital, with participation from a consortium of investors including Ignition Partners, Impression Ventures, BDC Capital’s Women in Technology Fund, Mistral Venture Partners, and angel investor Markus Frind.
The company intends to use the funds to invest in development of their digital engagement platform, expand into new verticals and geographies, and grow the team across Canadian and US operations.
Led by Hanif Joshaghani, Co-Founder and CEO, and Tiffany Kaminsky, Co-Founder and Chief Strategy Officer, Symend provides a white-label digital engagement platform that combines behavioral science, AI, and machine learning to deliver deep insights into the customer’s situation and behavior, providing evidence-based recommended actions. Applying dynamic customer sub-segmentation across products, advanced behavioral modelling, and iterative optimization, Symend allows users to create unique treatment strategies that engage customers.
Founded in 2016, Symend has treated over 10 million at-risk customers to date through their digital engagement platform and is on track to treat 100 million by the end of 2020.
The company also has offices in Toronto and Denver.