Pricefx Acquires Brennus Analytics

Pricefx, a Munich, Germany-based provider of native cloud pricing software, acquired Brennus Analytics, an AI pricing software startup based in France.

The amount of the deal was not disclosed.

The acquisition will advance Pricefx’ native AI capabilities and add AI and data science professionals to the team. Brennus’ location will enable Pricefx to expand its presence in France and support existing customers in the region.

Founded in 2015 by Gregoire Saint-Guily, Florent Dotto, Sylvain Peyruqueou and Sylvain Rougemaille, Brennus uses a modular, proprietary AI technology to provide optimization capabilities applicable to the challenges of complex B2B environments. The company’s pricing optimization software is based on AI technology called “Adaptive Multi Agent Systems” (AMAS).

Established in 2011 in Germany, and led by Marcin Cichon, CEO and co-founder, Pricefx provides a SaaS price optimization and management platform based on native cloud architecture, which works for both B2B and B2C enterprises of any size, in any industry, in any part of the world. Today, Pricefx has more than 100 customers in more than 37 countries worldwide.



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