Munich, Germany-based Global Savings Group and M6 Group reached a deal on a take-over of the French cashback player iGraal.
The transaction involves a partial acquisition in cash of €35 million and an exchange of shares with iGraal valued at €123.5 million.
In 2019, GSG and iGraal jointly saw more than six million members using its loyalty tools and connected advertisers to around 400 million consumers. The deal makes GSG the largest European digital rewards, savings and shopping content platform.
After the 2018 takeover of the loyalty specialist Pouch, the addition of iGraal’s cashback solution enables GSG to cover the full online shopping cycle through Commerce Content. With the synergies created by the combination of cashback, coupons, rewards, and shopping content, GSG expands its reach, addressing additional types of shoppers and broadening its access points to consumers through dedicated web, app, and extension experiences. This provides GSG with new insights into the shopping behavior of millions of consumers worldwide. Together, iGraal and GSG intend to expand their cashback and loyalty solutions into new European markets and increase their member base and reach.
Founded in 2012 by Adrian Renner, Andreas Fruth, and Gerhard Trautmann, Global Savings Group is a European Commerce Content platform focusing on the delivery of consumer rewards, cashback, savings opportunities, and shopping content. By assisting millions of consumers to make smart purchasing decisions, GSG enables advertisers to reach high-intent users at scale in 20+ markets around the world. It has a team of 500+ experts.