Vertify Inc., an Austin, TX-based customer data intelligence company, acquired Synthio Inc., an Atlanta-based data quality and enrichment technology company.
The amount of the deal was not disclosed.
The addition of Synthio advances the Vertify roadmap by adding a data technology asset to Vertify customer intelligence platform (VCIP). It also allows the company to strengthen its leadership team by adding CEO of Synthio Bill Curran, as president, overseeing Vertify revenue teams. In addition, Vertify will add proven Synthio team members, including Atlanta startup veteran Mike Mitchell as VP/Marketing, as well as team members from customer success, sales, marketing, product, and engineering.
The company remains headquartered in Austin while expanding its presence to the east coast with Synthio’s Atlanta based team.
Led by Matt Klepac, CEO, Vertify provides a customer intelligence platform (VCIP) which enables companies to sync data between core enterprise systems with drag-and-drop technology, giving marketers access to shared intelligence.