Pet Plate, a NYC-based subscription service in the direct-to-consumer fresh pet food industry, raised $9m in Series A funding.
The round was led by DFE Capital Management and 301 INC, the venture capital arm of General Mills. Additional investors included Marco Polo and Fernbrook Capital Management LLC, along with existing investors, The Yard Ventures and Castor Ventures.
The new funding will be used to expand the company’s product offering, including new recipes, organic treats, and nutritional supplements to offer a holistic solution for online shoppers. Pet Plate will expand its team and corporate infrastructure to scale the business and expand its customer base.
Led by Gertrude Allen, CEO, Pet Plate offers fresh-cooked meals that are formulated by by Dr. Renee Streeter, DVM, DACVN, a veterinary nutritionist, to provide complete and balanced meals for pets at all stages of life. The meals are cooked in a USDA facility and delivered to consumers as a personalized subscription service. There are no rendered meats or by-products, no artificial preservatives or additives.
To date, the brand has served more than 9.2 million meals to over 300 breeds in 48 states and Washington, D.C.