MoEngage, a San Francisco, California-based intelligent customer analytics and cross-channel engagement platform, raised $25M in Series C funding.
The round was led by Eight Roads Ventures with participation from F-Prime Capital, along with Matrix Partners India and Ventureast.
The company intends to use the funds to deepen relationships in Asia, integrate advanced capabilities into the product mix and scale operations in the USA and Europe.
Led by Raviteja Dodda, Founder & CEO, MoEngage centralizes consumer behavioral analytics, insights and marketing automation into one dashboard where brands can engage with their customers across channels and personalize touchpoints. Its AI and automation platform map customer journeys and develops hyper-personalized offers, updates, recommendations and other communications across mobile, web, email and SMS – thus delivering an omnichannel experience. Hundreds of global brands across 35 countries use MoEngage to connect with 400+ million monthly active users, processing over 65+ billion interactions and 40+ billion messages every month.
Customers include Deutsche Telekom, CIMB Bank, Travelodge, Samsung, McAfee, Vodafone, Future Retail, Landmark Group, Mashreq Bank along with internet-first brands such as Ola, OYO, Bigbasket, and Tokopedia, among others.