Merryfield, a Boston, MA-based new clean label rewards app, closed a $3.5M seed funding round.
Backers included members of the management team and high-net-worth individual investors.
The company intends to use the funds to make new hires to further build out the platform and support its go-to-market plans with its collective of member brands.
Co-founded by David Mayer, a former healthcare private equity investor, and Joe Dickson, former director of quality standards at Whole Foods Market, Merryfield is a curated, membership-based loyalty solution for purpose-driven consumer packaged goods (CPG) brands.
Founding member brands are Applegate Natural & Organic Meats, Beyond Meat, Califia Farms, Good Culture, GoMacro, Health-Ade Kombucha, Justin’s, Once Upon a Farm, Thinksport, RightRice, Stonyfield Organic, and Vital Proteins. The iOS app is free for consumers and launches in April 2020.