Persona, a San Francisco, CA—based identity verification (IDV) startup securing internet transactions, raised $17.5m in Series A funding.
Backers included Coatue and First Round Capital.
The company intends to use the funds to expand its reach and development efforts.
Co-founded by former Square engineer Rick Song and former Dropbox engineer Charles Yeh, Persona is taking a user-centric approach to identity security by acting as the Internet’s identity verification layer. Its platform seamlessly plugs into a client’s codebase and offers identity verification across every possible use case utilizing such best practices as database lookups, quizzes, reverse phone lookups, document verification, government ID verification, and biometric options such as uploading a selfie, and live video capture to produce a facial similarity score. Applications include identity verification in ecommerce and fintech, telemedicine subscriptions, tech-enabled real estate viewings, gig economy logins, guest check-ins for offices, etc.
Persona supports 192+ countries and localized languages, all while integrating into a client’s code base. Clients include Rippling, Petal, UrbanSitter, Branch, Brex, Postmates, Outdoorsy, Rently, SimpleHealth and Hipcamp, among others.
The company has 20 employees.