NewStore, an Omnichannel-as-a-Service provider, raised $20M in funding.
Backers included Salesforce Ventures and existing investors Activant Capital, General Catalyst and Founder and CEO Stephan Schambach.
The company intends to use the funds to expand operations and its business reach.
Founded by Schambach, who pioneered ecommerce at Demandware (now Salesforce Commerce Cloud), NewStore operates a cloud platform that enables global luxury, lifestyle and apparel brands to run their stores on iPhone. Brands – including UNTUCKit, Decathlon and Outdoor Voices – use the platform to manage all aspects of the customer selling process, in-store operations, and real-time inventory management.
The company has offices in Berlin, Boston and New York.