GoDaddy Buys Over

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GoDaddy Inc. (NYSE: GDDY) is to acquire Over, a Cape Town, South Africa-based provider of an app that helps entrepreneurs and small businesses grow their brands by creating visual content for any platform online.

The financial details of the deal were not disclosed.

Over will help bolster GoDaddy’s Websites + Marketing product, giving customers its mobile tool for creating visual content that drive awareness and engagement online with customers and prospects.

Led by CEO & Co-founder Matt Winn, Over provides an app that enables anyone to create content on a mobile phone for Facebook, Instagram, Twitter, Pinterest, and other social platforms, as well as email marketing campaigns and websites. It features a vast library of hand-curated, professionally designed templates and layout for quick customization. The app has more than one million monthly active users (MAUs) and is used by people in over 150 countries. GoDaddy will maintain Over’s office in Cape Town.

FinSMEs

29/01/2020

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