CustomerGauge, a Boston, MA-based provider of a software-as-a-service account experience platform for B2B companies, closed a funding round with Riverside Acceleration Capital (RAC).
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate operations and expansion of the Account Experience category for B2B businesses globally.
Led by Adam Dorrell, CEO, CustomerGauge provides a CustomerGauge Account Experience solution enables users to collect feedback and signals at the account-level and distribute this information in real-time to front line employees so businesses can proactively retain and grow accounts.
The system automatically measures and analyzes feedback, reduces churn through close-loop tools, and helps retain accounts. Results are published and analyzed in real-time, using a customizable reporting tool, making it ideal for businesses—from SaaS companies to global enterprises.
It is used by brands like DHL, Anheuser-Busch, Xerox, H&R Block, Kaspersky, Electrolux, and Culligan.