ActiveCampaign, a Chicago, IL-based Customer Experience Automation (CXA), platform, raised $100m in Series B growth funding.
The round was led by Susquehanna Growth Equity (SGE), with participation from Silversmith Capital Partners.
In conjunction with the funding, Martin Angert, Partner at SGE, will join ActiveCampaign’s Board of Directors. The company will use the funding to develop the CXA category through product innovations that advance beyond legacy marketing automation, traditional CRM, and service technology, while continuing international expansion and building on its customer success team and partner ecosystem.
Led by Jason VandeBoom, founder and CEO, ActiveCampaign provides small, midsize, and enterprise businesses with a platform to engage with their customers via access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for segmentation and personalization across social, email, messaging, chat, and text. ActiveCampaign offers 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce.
The company serves approx. 90,000 customers who span 161 countries and diverse industries and over 550 employees in Chicago, Indianapolis, Dublin, and Sydney, and Brazil.