At the beginning, it was just videogaming. In the last decade, a new wave of tech startups have been founded to disrupt the sports industry in its various aspects, from the user experience, basically related to the enhancement of how people enjoy it, to products, solutions and services improving the way involved people work in the field. These can include e.g. products for professional and amateur athletes, analytics solutions for managers to improve their performance, news apps and augmented reality tools to enhance the viewer experience, and mobile sports betting websites, among others.
Remaining to the UK, several start-ups have tried to innovate the sector. Below, we feature some of the best sports focused tech companies created in the country.
At the beginning of the decade, in 2011, 90min.com launched a football news platform driven by regular contributors which write hundreds of daily articles about news, fixtures, scores, highlights, stats, transfer rumours, videos and more, in 11 different languages. It has millions of active users a month across web, mobile and social networks.
Similarly, the year later, in 2012, Copa90, an independent media network that creates sports-related content to entertain, inform and celebrate football and its fans globally, was launched.
Formed in 2013, Tribe is a nutrition company offering natural products for everyday athletes – runners, cyclists, yogis and weekend amateurs – that were free from chemicals, refined sugar and preservatives, sold online to subscribers and in physical stores in Boots, Ocado and others.
Established in late 2016, BettingTop10 UK recently launched A Live Betting Odds Platform which covers numerous sports fields, with a focus on football betting odds, along with guides, betting apps & betting predictions the company give’s bettors a great way to bet with confidence & knowledge.
Established in late 2016 by Elliot Richardson, Dugout provides a mobile app that shows scores, videos, player skills, lifestyle, and interviews of football tournaments focusing on AC Milan, Arsenal FC, Chelsea FC, FC Barcelona, FC Bayern Munich, Juventus, Liverpool FC, Manchester City FC, Paris Saint-Germain, Real Madrid CF, Inter Milan, Roma, Napoli, Tottenham Hotspur, Atletico Madrid, etc. The app is available from App Store, Play Store, and Amazon App Store.
Co-founded by Anton Derlyatka and Oleg Fomenko, Sweatcoin is a provider of a free smartphone app that allows users to earn cryptocurrency in exchange for working out.
Backed by Goodwater Capital, Greylock Partners, Rubylight and Seedcamp, among others, the app verifies and converts movement into currency. Users can then donate it to charity, transfer to other users or spend on products, services & experiences provided by Sweatcoin vendors and user community.
Led by Ebbe Groes, EveryMatrix delivers “a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform.” The company also offers a cross-product bonus engine and a fully managed sportsbook while providing sport data services, a stand-alone payment processing platform, and a multi-brand affiliate/agent management system to boot.
Finally, Founded in 2017, Solomon Markets is a technology based company focused on creating a sports betting exchange that operates on a commission-free basis. Built for both first-timers and veteran bettors alike, the start-up provides a platform which allows customers to personalize their betting by picking their favourite teams to follow in order to get live scores, news updates, upcoming match schedules, and more.