Terminus, an Atlanta-based provider of an account-based marketing platform, acquired Sigstr, an Indianapolis-based provider of an email signature marketing platform that turns employee emails into brand engagements.
The amount of the deal was not disclosed.
The addition of Sigstr aims to create a end-to-end account-centric marketing platform with a complete account intelligence (based on intent, engagement, and relationship data).
Terminus plans to maintain and grow its presence in both Atlanta and Indianapolis, as well as the San Francisco office. All Sigstr employees will immediately become employees of the acquiring company and Bryan Wade, CEO of Sigstr, will join the executive team at Terminus.
Sigstr is a relationship marketing platform that turns 1:1 emails into brand engagements and practical relationship intelligence. With integrations into CRMs, MAPs and Marketing Technologies, Sigstr allows companies to get more out of their employee email by turning it into a channel that understands and engages their most important audiences. Leading brands like Cvent, Snowflake, SageIntacct, and Yext are currently using Sigstr.
Led by Tim Kopp, CEO, Terminus provides a solution that gives marketing teams an account-centric platform that delivers intelligence and automation. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, use the company’s solution to target, engage and grow their best-fit accounts.
FinSMEs
18/12/2019