Ryff, a Los Angeles, CA-based AI media technology startup, raised $5m in initial funding.
The round was led by Valor Siren Ventures, with participation from MaC Venture Capital, Monteta Ventures and the late Paul Allen’s Vulcan Fund.
The company intends to use the funds to build its intellectual property and support sales activity in both New York and London.
Ryff is an image technology company using AI and visual computing to improve experience entertainment, to make product placement automatic, seamless and personalized to the viewer. With its AI-based technology, brand references appear as if they were filmed in the original production and can be tailored for audience specificity according to a range of variables, including individual viewer, platform, geography, date and demographic profile.