Popspots, an Austin, Texas-based operating system for grocery retail, raised $5M in Series A funding.
The round was led by Silverton Partners, with participation from private investors including Texas-based accelerator Capital Factory.
The company intends to use the funds to Founded expand operations and its business reach.
Founded in 2016 by Marlow Nickell, Donald Oelke, and Edward Cates, Popspots is building an operating system for grocery retail to improve the way brands and retailers manage and market their products in store.
Popspots smart displays provide video advertising (under the trade name ‘Grocery TV’) in grocery checkout aisles and merchandising services such as out-of-stock tracking and planogram management. Brands and retailers use video advertising on the displays to engage customers at the checkout.
The displays also use integrated cameras to monitor the shelves for missing or out-of-stock items.
Popspots has over 25 retail partners and is on track to be in over 1,500 stores nationwide within the next year.