PlayerMaker Raises $10M in Series B funding


PlayerMaker, a Tel Aviv, Israel-based international football athlete performance analysis company, raised $10m in Series B funding.

The round was led by FengHe Group.

The company will use the funds to build on current traction throughout EMEA into a global expansion of the technology, with focus on the American and Asian markets.

Led by CEO and Co-founder Guy Aharon, PlayerMaker is a players’ performance platform, using motion sensors that are mounted on the players’ boots. Using AI algorithms, their device tracks and analyzes all technical, tactical, biomechanical and physical movement on and off the ball, giving managers, coaches and players a granular understanding of their performance.

The system is now active in more than 10 countries and used by clubs such as Fulham, Millwall, Manchester City, Norwich City, Crystal Palace, Hull City, Club America, Toronto FC, Atlanta United, and Argentina’s Olympic national team.

In May, PlayerMaker was joined by Arsène Wenger, who became an investor and operating partner following a first-hand observation of the system in action.



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