Hundred, a NYC-based personalized vitamin brand, raised $8m in funding.
The round was led by Insight Partners.
The company intends to use the funds to expand to the US.
Led by Dario Galbiati Alborghetti, CEO, an entrepreneur in the food and healthcare industry, and by Edwina Clark, Head of Scientific Content, hundred is a direct-to-consumer personalized vitamin plan company that matches customers with a nutrition expert for free, leveraging a holistic approach, transparent ingredients, and accessible scientific research.
It designs its vitamins through expertly-developed capsule technology, and subscribers create their custom mix by completing a five-minute holistic consultation that is based on the four critical pillars of wellness (nutrition, movement, sleep and stress balance).
The company performs quality control checks throughout its supply chain and includes a published chemical analysis for each product.
The main part of its clientele are women taking prescription medication.