Snowplow Analytics, a London, UK-based company that provides businesses with a platform to collect and own their customer data, closed a £4m funding round.
The round was led by MMC Ventures.
The company intends to use the funds for continued expansion in the US and Europe, and to further develop the technology behind its product, building out additional product features.
Founded in 2012 by Alexander Dean and Yali Sassoon, Snowplow provides a real-time event data technology platform that enables businesses to track, contextualize, validate and model customer data across different platforms and channels. The open-source system enables companies to collect their own customer behavioural data – anything from searching or shopping, to working or playing – across their entire digital estates.
Data is collected in real-time to inform a wide range of functions within a business, such as customer journey optimisation, marketing attribution and operational reporting.
The company already has over 150 customers across a broad range of sectors and geographies, including Strava, La Presse The Economist, Weebly, Hudl, Auto Trader, Omio and Secret Escapes.