Gearflow.com, a Chicago, IL-based e-commerce platform for construction equipment rental businesses, raised $1.1m in seed funding.
Backers included Seth Lawry, Cindy Lawry, and Soren Oberg of Thomas H. Lee Partners, Annabelle LLC, and Chicago Early Growth Ventures.
Led by Luke Powers, Founder and CEO, Gearflow.com provides an e-commerce platform for construction equipment rental companies and complementary businesses to reach equipment end users.
Launched in the fall of 2018, the platform has grown to over 90 active sellers from independent to national rental equipment companies.
The company intends to use the funds to to accelerate product development and to grow the team.
Specifically, the areas of focus will be on:
– Improving the online buying experience for end users.
– Refining the seller experience.
– Growing their team to scale customer support.