Amperity, a Seattle, WA-based AI-powered Customer Data Management platform, acquired Custora, a customer analytics platform for consumer brands.
The amount of the deal was not disclosed.
Now, as one solution, brands will have access to an enhanced Customer 360 data foundation, with customer analytics and activation tools that are fully customizable for a business’s specific needs.
As part of the acquisition, Custora will officially rebrand and become Amperity’s East Coast headquarters.
The addition brings the total team size to 175 employees.
Led by Kabir Shahani, CEO, Amperity leverages AI to give access to customer data across the company – giving business teams direct access to the Customer 360, predictive analytics, and activation capabilities they need to build long-term customer loyalty and drive growth.
Amperity serves many of the world’s most loved brands, including Alaska Airlines, Starbucks, The Gap Inc, Moët Hennessy USA, Wynn Resorts, Kendra Scott, Lucky Brand, Planet Fitness, Seattle Sounders FC, Stanley, and many more.
Led by Corey Pierson, CEO and co-founder, Custora is a customer intelligence platform that provides holistic solutions to allow retailers to take control of activites such as acquiring higher-value customers, converting one-time buyers, and reducing customer attrition.
The platform leverages AI to surface insights on each shopper, then provides an interface for marketing leaders to activate a cross-functional, cross-channel strategy to move the needle on key customer KPIs. The system is used by retail brands such as J.Crew, Tiffany & Co, Uniqlo, Kenneth Cole, e.l.f. Cosmetics, and Crocs.