The amount of the deal was not disclosed.
The acquisition will accelerate the growth of both Mediamorph and TV Time and drive increased customer value through data-driven solutions.
Led by Richard Rosenblatt, co-founder and CEO, TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators. Its first-party audience data and machine learning engines allow companies to understand their audiences and make more strategic decisions related to marketing, programming, packaging and licensing their content.
Mediamorph’s Content Value Management platform powers more than two-thirds of all global digital transactional revenue for the film and television industries. It tracks and accounts for more than two trillion TVOD, SVOD and AVOD global transactions annually across more than 1,200 platforms and manages over 20 million content avails across providers and distributors.
Founded in 2008 and led by Rob Gardos, CEO, the company orchestrates and optimizes the digital businesses of more than 50 of the biggest media and entertainment companies including all major Hollywood studios, top broadcasters and the largest global operators in the world.
As part of the acquisition, the combined companies will operate under the name Whip Media Group and have offices in Los Angeles, New York City, London, Amsterdam, and Paris.