Project X Media, Inc., a New York, NY-based technology-driven Out-of-Home (OOH) media agency, closed a growth investment with Tritium Partners.
The amount of the deal was not disclosed.
The investment will support the company’s strategy of building and expanding its team and technology solutions as well as exploring strategic acquisitions.
Founded in 2010 by John Laramie, CEO, Project X provides data-driven OOH planning, buying and campaign management solutions to direct advertisers and agencies. The agency partners with agencies and brands, providing them access to every format of OOH inventory (digital and traditional) across the US.
It combines technology and data-enabled solutions to provide marketers with transparency and speed in planning and executing their OOH media campaigns while guiding them through the entire OOH advertising process — from audience-based planning, to production, proof of posting and more.