Pollen, formerly known as Verve, a London, UK-based invite-only marketplace that enables people to bring their friends to the best experiences and share rewards, raised $60m in financing.
The round, which brought total funding raised to date to $100m, was led by Northzone with participation from Sienna Capital, among others, and existing investors Draper Esprit, Backed and Kindred. In conjunction with the funding, Gareth Jefferies of Northzone, and Timo Boldt, founder and CEO of Gousto, joined the board.
The company intends to use the funds to scale its membership base and expand into music, sports and travel, with plans to move into other experiences and products in the future.
Founded in 2014 by brothers Callum and Liam Negus-Fancey, Pollen is an invite-only marketplace that enables people to bring their friends to the best experiences and share rewards. With a presence in more than 20 countries worldwide, the company partners with travel and entertainment brands, including Insomniac, C3 Presents, Bonnaroo, React Presents, Festival Republic, MGM resorts, Hakkasan, Lollapalooza, World Club Dome, Sonar, Elrow, ESPN, Universal Music Group and Global Radio.
Pollen’s technology integrates directly with major ticketing providers and technology partners around the world, including Ticketmaster, Paylogic, Eventbrite, Front Gate Tickets, Stubhub, SeeTickets and Paylogic.
The marketplace has 35 thousand active members globally, who have sold 330k experiences since the beginning of the year.