Mable, a Boston, MA-based wholesale commerce platform for small businesses in the grocery, convenience, artisanal, and health food market spaces, raised $3.1m in seed funding.
The round was led by Venrock, Accomplice, and Founder Collective with participation from angel investors including Laurent Amouyal, co-founder of Shopkeep David Olk, and James McCann.
The company intends to use the funds to expand its platform – currently focused on packaged food – into produce and beverages.
Co-founded by Arik Keller and Eric Carlstrom, Mable is a mobile and web-based B2B wholesale platform for retailers, brands, and distributors to find and buy quality products from suppliers and wholesalers of all sizes. With a focus on the $641 billion grocery market, its platform connects retailers, distributors, and brands to enable product discovery, ordering, financing, and inventory management.
Mable’s beta platform, which launched Sept. 15, 2019, will focus on servicing the Northeast of the U.S. but is available to businesses across the country. It features a comprehensive marketplace of brands and distributor portfolios, providing transparency on pricing, availability, and delivery options while allowing retailers to place multiple orders through a single e-commerce and mobile platform.