Influencer, a London, UK-based influencer marketing platform, closed £3m (US$3.6m) in Series A funding.
The round was led by Puma Private Equity.
The company intends to use the funds to drive new innovations within its platform and expand its global presence.
Launched in 2017 by 23 year old Ben Jeffries, who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, who is the Chief Visionary Officer (CVO), Influencer is a technology platform offering a data-driven end-to-end solution to influencer marketing. Working with a vetted network of macro or micro content creators, the platform provides insights and tools for creator discovery, creator relationship management, campaign management and campaign reporting, which allows advertisers to make smart decisions on any of their activities across the globe.
The company is already working with many of the world’s leading brands, including Boohoo, Alibaba, Pepsi, Starbucks, Pantene, Uber Eats, PrettyLittleThing and Apple Music, to name a few.
In addition to the funding, they appointed serial entrepreneur Adam Ludwin, co-founder of search intelligence company Captify and growth marketing agency Inflecto Media, as Director of the Board.