Accenture (NYSE: ACN)’s Accenture Interactive acquired Bow & Arrow, a U.K.- based digital ventures consultancy.
The amount of the deal was not disclosed.
The acquisition strengthens Accenture Interactive’s ability to deploy innovative experiences for communications, media and technology companies, to allow them to seize new market and customer opportunities and diversify their revenue streams.
Founded in 2009 and led by Creative Partner and Co-Founder Natasha Chetiyawardana, and CEO and Founder Ben Slater, Bow & Arrow is a digital ventures consultancy that allows clients to identify and create new digital products and services that fulfil unmet customer needs. Its expertise is in the emerging category of “white space” identification — finding opportunities for businesses to grow in new market sectors and to offer new experiences.
The firm works in cross-functional ‘Start Up’ teams, which combine strategists with commercial, research, creative thinking and analytical skills. They also incorporate creatives who have commercial, strategic, customer and product understanding to design transformational experiences. These teams work together from the beginning to the end of the project.
The consultancy works with clients across a variety of industries, with a particular focus on communications, media and technology.
Accenture Interactive provides brands with solutions and expertise to improve customer experiences across the entire customer journey through connected offerings in design, marketing, content and commerce.