Marketing Architects, a Minneapolis based advertising agency, has launched a corporate venture capital arm.
Zoomworks Ventures will focus exclusively on marketing technology and media startups.
Zoomworks is looking for opportunities to invest capital along with strategic advice to entrepreneurs with the goal of accelerating growth, building a higher valuation and paving a path to a successful exit. The firm will seek companies developing cutting-edge technologies that improve how advertising firms and B2B and consumer marketers operate.
It will be led by Marketing Architects senior executives Chuck Hengel (CEO), Brent Longval (CFO), and Steve Lubin (VP Corporate Development) who will be the fund’s Managing Director.
Zoomworks Ventures’ initial investment is in Wizer, a startup that has built an A.I.-powered augmented analytics platform that reveals statistical insights, such as trend detection and projection, from massive and disparate data sets. Other technology and consumer investments completed by the team include Mediaguide and the HurryCane.