Crisp, a NYC-based technology food supply forecast platform, raised $14m in Series A funding round.
The round was led by FirstMark Capital, with participation from Spring Capital, Swell and HDM. As part of their investment, FirstMark Capital Founder and Managing Director, Rick Heitzmann, will join the Crisp board of directors.
The company intends to use the funds to continue to expand operations and its development efforts.
Led by Are Traasdahl, Founder and CEO, Crisp provides a platform that uses data available to create a precise forecast for suppliers, food brands, retailers and distributors in order to optimize profitability and drive production efficiency.
The platform will be available for open BETA on October 1, 2019.
Traasdahl previously founded Tapad, acquired by Telenor for $360M; and Thumbplay, now called iHeartRadio.