TapClicks, a San Jose, Calif.-based marketing intelligence, analytics, reporting, workflow and orders management platform, raised $10m in equity funding.
Boathouse Capital made the investment.
Led by Babak Hedayati, CEO, TapClicks provides media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities with a SaaS-delivered platform that simplifies data sharing and integration, enhancing visibility into marketing operations and campaign performance to effectively map omnichannel customer journeys and evaluate the effectiveness of marketing channels side by side.
The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. It integrates more than 200 different data sources via its Connector Marketplace.
The company is now working to integrate predictive analytics and modeling capabilities and advanced attribution solutions using intelligence gathered from marketing campaign data into its suite of automated omnichannel operations and intelligence solutions.
These innovations will enable marketers from small businesses, media companies, agencies and franchises to predict marketing and business outcomes across a large number of scenarios at the click of a button.
TapClicks has offices in Boston, Massachusetts; Nashville, Tennessee; and New York City; as well as international offices in Montreal, Canada; Bogota, Colombia; Hyderabad, India; and Pune, India.