Sampler, a Toronto, Canada-based direct-to-consumer product sampling platform, received $1m in growth capital financing.
CIBC Innovation Banking provided the debt financing.
The capital follows a recent Series A equity raise and is structured to support Sampler’s growth plans across North America and Europe.
Led by Marie Chevrier, CEO, Sampler is a direct-to-consumer product sampling platform which manages product sampling programs for consumer packaged goods companies. The system allows brands to target, track, and measure the sampling program from start to finish.
They are used by over 300 brands in more than 24 countries and its most notable clients include CPG industry giants L’Oréal, Nestlé, Unilever, Henkel, and Kimberly Clark.
The company has headquarters in Toronto and offices in New York and Chicago.