Ovation, a Provo, Utah-based relationship enablement platform for restaurants and retailers, raised almost $1m in seed funding.
The round was led by Monta Vista Capital with participation from 500 Startups, Steve Young, and angels from San Francisco, Utah, Boston, and Japan.
The company will use the capital for continued growth and improved tools for customer retention and AI.
Led by Zack Oates, Founder & CEO, Ovation provides restaurants and retailers with a relationship enablement platform to collect customer information and measure experience in the moment through survey tools. Then, happy customers are asked to share their experience and come back while unhappy customers start an instant SMS chat with management. Customers don’t have to download an app, create an account, or type in a code from a paper receipt.
The company recently graduated from the 500 Startups accelerator in San Francisco as part of Batch 24.