Mavely, a Chicago, IL-based curated shopping app that rewards women for their everyday activities – shopping, sharing and influencing – has launched with $1M in funding.
PivotNorth Capital made the investment.
The company intends to use the funds to continue to expand operations and its business reach.
Led by Evan Wray, CEO and co-founder, and Peggy O’Flaherty, CCO and co-founder, Mavely allows users to discover up-and-coming direct-to-consumer (D2C) brands, earn affiliate commission off purchases, and tap into their own community to share their favorite products. On the brand side, it allows D2C brands to reach an untapped network of customers. Mavely connects users to a network of more than 100 D2C brands, they can invite friends and family and earn up to 10% back on their purchases, or shop for themselves and earn 5% back on anything they buy.
Today, over 15,000 products from over 100 brands are available, including: Allbirds, BarkBox, Brandless, Brooklinen, Home Chef, La Colombe, Little Spoon, M. Gemi, Noom, Sun Basket, Trade Coffee, and more.
The app is available on iOS and Android.