Edge226, a provider of an end-to-end solution for direct advertisers, app developers and agencies, acquired Webpals Mobile from Webpals Holdings.
The amount of the deal was not disclosed.
The acquisition diversifies Edge’s business opportunities by allowing entry into new channels and markets, all while providing enhanced growth opportunities in existing markets.
Led by co-CEOs Yoav Kirmayer and Avishay Raviv, Edge226 is a global provider of data-driven ad tech solutions, focused on developing smart tools for quality and transparent user acquisition.
It is based in NYC, Tel Aviv, ands Beijng.
Webpals Mobile, formerly known as DAU-UP ClicksMob, focuses on driving high-intent users for social gaming applications and premium performance advertisers.
With a strong presence in the APAC markets, the company has been an official Facebook Marketing Partner for several years, offering vast experience ranging from campaign management of gaming, finance and ecommerce apps across Facebook, Instagram and Snapchat, was named to Google’s App Preferred Creative Partners program.
It is based in NYC and Tel Aviv.